Select geographies
Choose the countries, subdivisions, and cities you want included in the dataset. You can select one market, a group of markets, or broader regional coverage depending on the question.
Accessing Data
How to Use TelluBase On-Demand
TelluBase On-Demand lets you build a custom consumer economics dataset by selecting the geographies, indicators, and years relevant to your analysis. Use it when you need immediate access to structured data for a specific question, market, region, presentation, model, or research project.
How it Works
Select data types
Choose the indicators needed for the analysis. TelluBase On-Demand includes macroeconomics, economic scenarios, age brackets, income brackets, and age-income brackets. Details are available in Help Center.
Select years
Choose annual data from the historical period, the forecast period, or other ranges. TelluBase is designed for comparisons across time, including historical data and forward-looking views.
Review and purchase
Review the selected geographies, data types, and years. Once the selections are complete, purchase the data and receive a spreadsheet for use in your own analysis.
Which Data Should I Choose?
Start with the decision you need to support. TelluBase On-Demand is most useful when the selected data matches the question being asked: market size, affordability, consumer growth, demographic change, or future risk.
Some users need a broad economic view. Others need to know how many consumers fit a specific age, income, or affordability profile. The right selection depends on the level of precision required.
If you need to size a market
Start with macroeconomics and income or age-income brackets. Population, GDP, income, inflation, and currency-adjusted measures help establish the basic scale of a country, city, or subdivision. The consumer brackets data can support in defining relevant consumers for your products.
This is usually the right starting point for market overviews, country comparisons, investment screening, and presentation materials.
If you need to understand affordability
Use income brackets when the question depends on purchasing power. Total population can overstate opportunity if many consumers do not have the income needed for a category, price point, or service.
Income brackets are useful for estimating addressable demand, comparing premium versus mainstream opportunity, and identifying where consumer-class growth may change market potential.
If age changes the opportunity
Use age-income brackets when demand is strongly shaped by life stage. A market with the right income profile may still be less attractive if the relevant age group is too small, declining, or concentrated in the wrong places.
Age brackets are useful for categories tied to children, young adults, families, working-age consumers, older consumers, healthcare, education, housing, mobility, and long-term planning.
A simple way to choose
If you are still unsure, start broad and then add precision.
Use macroeconomics to understand the size of the market. Add income brackets to understand the size of the addressable consumer base. Add age brackets if life stage matters. Use age-income brackets when you need a more specific consumer profile. Add scenarios when the decision depends on how the future could change.
Still not sure?
Tellusant experts can advise on which data to select depending on your use case.
On-Demand or Subscription?
TelluBase On-Demand is the right path when you need a specific dataset. A subscription is the better path when TelluBase becomes part of a recurring workflow.
Use On-Demand for one-off analysis, market snapshots, research projects, presentation inputs, or custom spreadsheet modeling.
Ask about a subscription when you need recurring updates, broader access, visualizations, AI-assisted exploration, shared access across a team, or regular support from Tellusant experts.
| One dataset | On-Demand |
| Immediate spreadsheet | On-Demand |
| Team access | Subscription |
| Visual exploration | Subscription |
| AI-assisted analysis | Subscription |
| Custom markets | Contact Us |
| Enterprise planning | Contact Us |
Common Questions
TelluBase On-Demand data are delivered as a spreadsheet file via email that can be used in analysis, models, presentations, or internal workflows.
Yes. Years selection options include individual years, historical, 5-year forecast, and full forecast to 2050.
Yes. Data can be purchased for use within an organization under the applicable terms. Contact Tellusant if you need broader sharing rights or special use permissions.
Contact Tellusant to discuss a subscription, custom market selection, enterprise application, or other strategic need.